A NEW LOCAL SOCIAL ENTERPRISE PROMOTING GIVING WITHIN THE COMMUNITY THROUGH CHARITABLE STREET CAMPAIGNS
Monday 9th December marked the launch of the first street campaigns that Karma Police have devised to help promote giving within the community. Coffee Run, sponsored by Atomica Coffee, is a campaign whereby volunteers go door to door to local offices offering them a free coffee to kick start their day. Whilst fulfilling the order they leave a ‘calling card’ behind with a campaign web address and a login code, which takes them to a page where they can donate to support the campaign or charities across ten categories.
The concept behind Karma Police was developed by founder; John Burgess, local marketer. ‘I wanted to do more with my bit to make a difference and whilst at a ‘speakeasy’ in New York last year I came up with the concept that I felt could be a game changer with the card mechanic.’
‘What if by giving someone a simple coffee, they chose to show their gratitude by donating something to someone in need.’ It was the realisation of starting a conversation about giving, by giving instead of asking for something that was the key to changing the charitable dynamics.
In addition to street campaigns, Karma Police hopes to use the local learning to offer business insights and strategy into developing effective initiatives to improve their socio-environmental credentials. ‘Karma Corporate’ is the B2B Corporate Social Responsibility part to the business model that hopes to use its simple 3-step plan to introduce effective outcomes.
Karma Police is currently aligned with three charities; Red Dust Role Models, The Reach Foundation and Kiva but hopes to expand this to ten in the New Year to have a charity partner in each category. The areas it has identified for people to direct their gratitude are; the environment, animal welfare, poverty, asylum seekers, youth, indigenous, 3rd world, social justice and micro finance.
Karma Police will be launching new campaigns in the New Year around free exercise sessions and music performances and is currently seeking volunteers and investment to promote the business effectively in 2014.
Karma Police, Chief
P 03 9014 7735 E firstname.lastname@example.org
M 04 0609 2421 W karmapolice.com.au